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As with most updates in Google’s history, search industry rumors spread quickly about how to “game” the system.
“Freshness” is a common theme among Google updates, spanning over a decade.
And “fresh content” as a ranking factor has been an ongoing point of interest for SEOs, especially among content marketers.
To better understand the debate, we will look at Google’s “Freshness” updates, specifically what they mean and how (if at all) they affect search rankings.
The Claim: Fresh Content As A Ranking Factor
The speculation that fresh content may be a ranking factor began in response to a few major Google updates and has snowballed into quite the claim.
The idea behind “fresh content” started a few years before Google’s Caffeine update.
In 2007, a New York Times reporter was allowed to spend a day with Amit Singhal (Senior VP of Search at the time).
During this time, Singhal spoke on the record about the solution he had developed to solve the “freshness problem.”
It was a new algorithm that tried to determine when users wanted new information and when they didn’t.
And like all Google initiatives, it had a catchy moniker: QDF for “query deserves freshness.”
Caffeine (2009 Google Update)
If you think Google core updates are a big deal now, wait until you hear about the ...
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