There is no doubt that 2022 will be another chapter in the history books for social marketing platforms. Businesses are still facing considerable challenges from the pandemic, supply chain issues, and inflation. Marketers are continuing to search for creative ways to advertise their businesses amidst these constant pressures. With the rise and fall of several platforms this year, consumers and businesses are asking, “What’s next?”. There is a lot to look forward to in the new year. From platform growth and new product releases to consuming new types of content, we are going to cover it all.
Outside of the individual platforms, there are a few trends that remain at the forefront of social media marketing.
Influencer Marketing
The ever-so-present branded content and use of influencer marketing are, in fact, getting bigger and bigger every year. From traditional Facebook and Instagram influencers to the growth of TikTok influencers, these creators have captured the attention and demand of consumers across the world. “I saw it on TikTok” may just be the phrase of the year. Consumers these days are constantly trying to get their hands on viral products they see online. The use of influencers and creators can help reach consumers in ways brands have never seen before. Influencer marketing isn’t going anywhere and will continue to be leveraged by brands across the globe.
Omni-Channel Marketing Strategies
Businesses want to be seen anywhere and everywhere these days. Having a...
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