SEO is not just a marketing strategy. It’s a game-changer.
In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a business and, in turn, change people’s lives.
As we head into the holiday season and at a time of giving thanks, here are three reasons businesses can be thankful for SEO:
1. SEO is one of the most cost-effective marketing strategies
What other marketing strategies can you invest in that continuously pay dividends?
You stop paying for PPC, you stop visibility and traffic. You turn off a billboard ad, you stop getting eyes on your brand.
Sure, SEO is a long-term investment. But oftentimes, the largest investments are upfront.
Your work can continue to get your website rankings and traffic long after you do it. Plus, you own the results you achieve.
Consider the average click-through rate for Google Ads across all industries is about 3%. Then, there’s organic social, which only drives 5% of traffic to websites on average, per BrightEdge.
Our analysis of research on click rates in organic search shows the average click-through rate for Position 1 is anywhere from 29% to 43%.
No offense to PPC or social media – I believe a good marketing strategy includes those, too – but the answer is clear.
Compared to traditional marketing tactics, SEO’s cost-effectiveness becomes even clearer.
Consider this: There are 5.9 million searches on Google per minute. Nowhere else but in the search results do you have the opportunity to reach such...
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