Biggest Challenges Facing SEO In 2023 [Survey Results] - Search Engine Journal

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When you’re preparing your strategy for next year, it’s vital to plan for potential upsets and challenges ahead.

This year, SEO practitioners overcame challenges posed by a lack of resources, issues with strategy, and the ability to scale processes.

Looking ahead to 2023 and beyond, our State of SEO report finds practitioners anticipate machine learning and AI, Google updates, and the deprecation of third-party cookies to lead the way as the greatest shifts in SEO.

In this article, we’ll summarize key data points from our report, highlight three major challenges in particular, and look at relevant SEO trends that can aid in your strategy development.

Lastly, we’ll discuss the implications advancements in machine learning and AI has on search marketing. Will this new search technology pose a challenge for you and your business? Continue reading to learn what our experts say.

All of the insights here are driven by our first-party survey data in the annual State Of SEO Report.

Summary Of Report Findings

When asked what were the biggest SEO challenges over the last 12 months, respondents stated:

1. Lack of resources (14.9%).
2. Strategy issues (12.3%).
3. Scaling processes (11.9%).
4. Pandemic-related issues (11.2%).
5. Alignment with other departments (10.7%).

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