Rebranding your law firm? You’re probably wondering if it’s better to use the term “attorney” or “lawyer” for search engine optimization. Often interchanged, Google may prefer one over the other. It’s important to distinguish which term is best for your law firm and your practice and use the term that will drive the most traffic to your website. Continue reading to learn which terms rank higher in SEO for law firms.
Why is SEO so Important?
Search engine optimization (SEO) is at the core of online marketing. This method helps websites rank higher in Google and other search engines. Most potential clients search for law firms online. Many will not look past the first page of search results.
An effective marketing strategy involves using keywords that prospective new clients will use when they search, so they will find your firm on that first page of results when looking for a lawyer online.
Surprisingly, many law firms still don’t have a digital presence. Some law firms are not taking advantage of this critical marketing approach. A professional website designed to match the queries and searches of potential clients is a necessary marketing tool.
To make your website more visible, accessible, and competitive, SEO must be part of your plan. Using the right keywords, including pages about your firm, incorporating biographies of attorneys, and posting consistent blogs are all part of an effective marketing strategy and will help generate traffic to your website and increase...
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