Friday, January 27, 2023

Here’s how to make an impression on your millennial customers - The Financial Express

Last updated Sunday, December 4, 2022 08:05 ET , Source: NewsService

By Ashish K. Tripathi

Millennials were the first generation to use the internet. People born between 1981 and 1996 primarily use search engines to find the information they require. According to a survey, Google searches are the source of nearly 90% of millennials’ online experiences. As a result, millennials are an excellent demographic to target with SEO. The following characteristics should be associated with millennials:

  • They are keyword-driven, which means they look for specific, brief terms
  • They are more likely to believe that a highly ranked website indicates a company’s dependability and reliability
  • Frequently use mobile devices to access internet information, such as aesthetically pleasing web designs
  • Check email frequently
  • Use social media frequently
  • Look for video content on a regular basis

Despite being less reliant on technology than Generation Z, this generation prioritises technology. Millennials place a high value on SEO because they frequently use search engine results to find the information they seek.

They, like previous generations, use email and social media sites more frequently. Millennials were the first generation to use mobile phones to access the internet and watch videos, though not as frequently as Gen Z.

You’ll need a strategy that connects various marketing channels and content types to promote them. Create a social media presence, post videos, send marketing emails, and ensure your website is mobile-friendly.

Why should you use SEO to...

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