Under Armour is a company that knows the importance of digital marketing and SEO. Using these techniques, they can boost their sales and reach more customers. In this blog post, we will look at how Under Armour uses SEO and digital marketing and what benefits they have seen from it.
We will also discuss some of the techniques that Under Armour employs to achieve these results. So, if you want to learn more about how Under Armour uses digital marketing and SEO, keep reading!
The History of Under Armour
In 1996, a young and aspiring former University of Maryland football player named Kevin Plank took a leap of faith to pursue his entrepreneurial dream. Little did he know that his idea at 23 years old would change the sports apparel industry forever.
He was fed up with having to change out of his sweat-soaked shirt during football practice, so he decided to create a shirt that would wick away moisture and keep him cool and dry. And so, Under Armour was born.
Under Armour is a global leader in performance apparel, footwear, and accessories, with over $5 billion in annual revenue. But it all started with that one simple idea from Kevin Plank. Let’s take a look at the history of this incredible company.
The Early Years: 1996-1999
After coming up with the idea for his moisture-wicking shirt, Kevin Plank set to work on making it a reality. He began by hand-cutting and sewing shirts from fabric he bought at a local fabric store.
He then sold them out of the trunk of his car to...
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