If your SEO (search engine optimization) and PPC (pay-per-click) teams exist separately from each other, then it’s time to change that. There are usually opposing points of view: PPC advertising is too complicated, and SEO is too slow.
But if you get these two parts of your marketing agency to work together, you’ll be rewarded with incredible ideas, knowledge and results that neither team could achieve alone. These teams should not exist in isolation, and their collaboration is one of the most underrated ways to improve the overall effectiveness of digital marketing.
What is the difference between PPC and SEO strategies? At its core, SEO strategy is all about optimizing content to rank better on Google search engine results pages and provide a better user experience. The higher the overall rating of your content, the more likely users are to be interested in it and click on it. Pay-per-click, on the other hand, is all about driving traffic to the right page quickly by writing a compelling ad copy. It takes time and effort to rank #1 on Google alone for SEO team or PPC.
Here is an example of SEO in action
The image below appears at the top of the Google Organic Search Engine (SERP) results page
The key difference between the two industries is that organic listing clicks are free, while PPC clicks cost money. When these two tactics work together, companies see better results, dominate search results, and increase ROI.
How do PPC ads and SEO strategy work together? Here are...
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