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Tuesday, May 7, 2024

Digital Marketing Update : Ads on Netflix, Wix Updates and Shopping Via AR. - Internet Marketing News

Last updated Tuesday, December 6, 2022 16:40 ET , Source: NewsService

Welcome to the latest round-up of all things digital. This is where we look at the latest updates in the world of PPC, SEO, Paid Social, Content, Digital PR, and International from the last month.

International

Alison Booth : Head of International

Netflix with ads

Insights into the forecasted revenue that could be generated from the release of the Basic With Ads subscription to Netflix.

Netflix is striving to strike a balance between selling brands on advertising without detracting too much from subscription revenues. Nearly half of Netflix users surveyed by Morning Consult expressed interest in an ad-supported tier, but they need to make sure it is competitive to advertisers while keeping ad breaks within time limits viewers will tolerate.

New checks on goods entering Britain

Six pilot schemes the UK government is supporting to bring together distributed ledger and supply chain technologies to reduce requirements for checks on goods entering Britain. The Retail & Asset Solutions, one of the six consortia involved with the scheme explains more about supply chain auditing, checking the integrity of stock, testing it is carrying out on coffee, cut flower and tea shipments from Kenya to the UK, moving checks from the border to the point of destination and how all six schemes will collectively bring trade into the future.

Currently, exports go through multiple checks and balances, which impacts heavily on speed and efficiency, these schemes seek to simplify export...



Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiRGh0dHBzOi8vd3d3LmNsaWNrdGhyb3VnaC1tYXJrZXRpbmcuY29tL2Jsb2cvZGlnaXRhbC1tYXJrZXRpbmctdXBkYXRl0gFQaHR0cHM6Ly93d3cuY2xpY2t0aHJvdWdoLW1hcmtldGluZy5jb20vYmxvZy9kaWdpdGFsLW1hcmtldGluZy11cGRhdGU_aHNfYW1wPXRydWU?oc=5

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