Google helpful content system update rolling out now (December 2022 update) - Search Engine Land

Google has begun to push out an update to its helpful content system, this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this update today.

What is new. Now the helpful content update (aka system) is a global update, impacting all languages and not just the English language. This will help Google’s systems detect more forms of low-quality content created for search engines and primarily not for people.

Google also told us this system was updated with additional signals to help Google identify more content created primarily for search engines versus people.

Timing. Google said this update appeared for a tiny amount of queries late on December 5th but on December 6th it became a more notable update, being more visible.

Rollout. The rollout, like most other Google updates, should take about two weeks to completely roll out.

Google wrote it “released the December 2022 helpful content update, which improves our classifier and works across content globally in all languages. The rollout may take up to two weeks to complete.”

More on the helpful content update. Google’s helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”

This algorithm update aims to help searchers find “high-quality content,” Google told us. Google wants to...

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