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Thursday, March 28, 2024

3 Ways to Make Your Content Rank Higher on Google - Entrepreneur

Last updated Thursday, December 8, 2022 15:05 ET , Source: NewsService

Opinions expressed by Entrepreneur contributors are their own.

Content pillars are a great search engine optimization (SEO) content writing strategy. Between the high volume of keywords and organic traffic, you can boost your Search Engine Results Page (SERP) rankings using content pillars. However, you need to understand how content pillars work and strategies that make for a good content pillar in order for this SEO writing technique to work effectively. The following insight on content pillars can help you understand how to boost your SEO. We will define content pillars, discuss why they are important and how to build them below.

What is pillar content in SEO?

Pillar content is long-form core content that provides authoritative, broad-topic information for keywords that are relevant to your brand focus. Pillar content is expressed through pillar pages and topic clusters.

For example, a content pillar on home furniture designs may have a long-form pillar page that provides comprehensive how-to guide information on different types of home furniture designs. From the pillar content, topic clusters such as wooden home furniture designs and home furniture cleaning tips can be generated as separate topic clusters from the home furniture keyword pillar content.

The main thing to note about pillar content in SEO is that the information given must be comprehensive, authoritative and elaborate. Pillar pages are usually the main landing pages, and they contain links to the topic...



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