Friday, January 27, 2023

Five reasons your business needs local SEO - UPSTATE BUSINESS JOURNAL - Upstate Business Journal

Last updated Thursday, December 8, 2022 13:05 ET , Source: NewsService

Local search engine optimization is a strategy that optimizes Google Business Profiles and other listings to increase visibility on maps and help businesses show up for geomodified search terms like “lunch spot near me.”

But that’s just the beginning. Read on for five reasons to maximize your local SEO right away.

  1. Build the right combination. Add local SEO to your traditional and digital marketing and you have a full strategy that builds brand recognition, trust and ROI. Once customers are influenced by marketing, they are much more likely to engage online, typically through a search engine. ”Near me” or “close by” searches grew by more than 900% in two years, according to Chat Meter.
  2. Reach ready buyers. People using these local searches are ready to take action. Studies show that 88% of people who search a local business visit within 24 hours. Once you’ve built brand awareness through traditional and digital marketing, make sure you show up in search results when customers are ready to buy.
  3. Learn valuable insights. Local SEO provides detailed reports that benefit all of your marketing efforts. This shows how your local SEO is working and also offers information on how your entire marketing plan is working, from website clicks to phone calls to people getting driving directions.
  4. Stay accurate across the web. Local SEO products ensure that all of your information is correct across dozens of top-tier listings. That’s important because 63% of customers say incorrect...

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiXmh0dHBzOi8vdXBzdGF0ZWJ1c2luZXNzam91cm5hbC5jb20vYnJhbmRlZC1jb250ZW50L2ZpdmUtcmVhc29ucy15b3VyLWJ1c2luZXNzLW5lZWRzLWxvY2FsLXNlby_SAQA?oc=5

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