Why marketers must master the tool to remain relevant in 2023
Credit: istock
Last week, OpenAI released ChatGPT, a dialogue-based AI chat interface that makes it possible for anyone to take advantage of its GPT-3 language model to produce uncannily human-like text. The entire technology industry was quickly transfixed. Entrepreneurs and investors spent last weekend glued to computer screens, experimenting with the tool to better understand its possibilities and limitations.
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