How to make the most of the new Google Business Profile dashboard - Search Engine Land

Google’s new editing experience for Business Profiles has rolled out. While the initial sentiment isn’t positive, everyone can agree that it’s an experience.

So, what has changed? The Google Business Profile Manager is still here, but the ability to edit a listing in the interface is gone.

Users no longer have access to their old dashboards and are now forcefully entered into the NMX, or New Merchant Experience, where GBP edits are made directly within the SERPs.

This is a massive change that business owners and SEOs alike are not thrilled about.

What is the Google NMX?

The NMX, or New Merchant Experience, removes the Google Business Profile dashboard and allows profile managers to access and edit profile information directly within the SERPs.

While in-SERP editing is not new, removing the old business.google.com dashboard is.

Moving forward, profile managers will be required to edit listing information, review performance, and manage Google Business Profile information from within the SERP.

What has changed in the move to Google NMX?

Users see big changes between their Google Business Profile dashboards and the New Merchant Experience.

The most dramatic change is the loss of the ability to work within the dashboard.

Historically, most things in your Google Business Profile were accessible via the GBP dashboard, and some were available via the in-SERP NMX. This is no longer the case.

Here’s a rundown of the changes:

• Google Business Profiles are now only editable within...

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