Google Ad Manager experienced a prolonged outage on Thursday night, potentially costing prominent websites thousands of pounds in lost ad revenue.
A large percentage of online businesses rely on Ad Manager, the search giant’s advertising revenue engine, to automatically exchange and profit from third-party advertising, a process curtailed while the service was down.
During the roughly three hour outage, affected users were unable to list available ad inventory or sell advertising space to third-party buyers, although they still had access to their Google Ad Manager dashboards. Along with the outage of services, users reported unexpected errors and network issues.
Google Ad Manager accounts for 90% of the online advertising market in the United States, indicating that if widespread, the outage could have a large impact on the revenue of businesses in this region alone. Since the rise of AdTech and real-time bidding for publisher ad inventory, advertising services have increasingly relied on the service for insight into advertising campaigns as well as automated revenue optimisation.
Social media posts suggest that the outage affected users in Japan as well as the United States, but Google has not specified whether the outage was regional or international.
“We're investigating reports of an issue with Google Ad Manager. We will provide more information shortly. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other...
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