If you want your brand to succeed in 2023, it’s time to step up your social media strategy.
As people increasingly turn to the search bar on social media platforms, optimizing your content for platform search algorithms is more important than ever.
And with Google’s new Short Video Result Type, it’s also a great time to prioritize short-form video content, which goes hand-in-hand with current social media trends.
On November 30, I moderated a webinar with Rachel Schardt, SEO Success Manager at Conductor. Schardt demonstrated how you could take full advantage of social media next year and boost your brand’s organic discoverability and reach.
Here is a summary of the webinar. To access the entire presentation, complete the form.
Why Optimize For Social Media Search?
More and more people are using social media as a search engine. In fact,
- 59% of the world’s population uses social media for an average of 2 hours and 30 minutes daily.
- YouTube is the second most popular search engine next to Google.
- 40% of Gen-Z prefers searching on TikTok or Instagram over Google.
- Facebook averages over 2 billion searches a day.
- 83% of Instagram users say it helps them discover new products and services.
Social search can increase your social media reach and website traffic because these platforms are keeping users on the platform longer.
Social Media Optimization Best Practices
It’s essential to consider the algorithm of each platform when optimizing. So let’s look at each.
How To Optimize...
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