Months in the making, the new site has been designed to ensure Area Specialist agents leave the best possible digital footprint.
“It’s been a substantial investment,” Area Specialist Founder Michael Choi said.
“It has taken months to build the site from the ground up, but we felt our agents needed the very best digital footprint for when prospective clients are doing their Google searches for which agent to list with.”
A website is your resume, Mr Choi said, and needs to look sharp, modern and clean – while also having the very best UX and SEO.
“Our new website has achieved our goals and has been optimised in every way possible,” he said.
“It is state-of-the-art, and we truly believe it’s now one of the best real estate agency websites in Australia.”
The site includes features such as improved lead generation for landlords and sellers, improved user experience, and optimisation for Google and Facebook retargeting, as well as SEO.
Sharp, modern and professional design complements the sychronisation and integration with Area Specialist’s CRM, along with backend national reporting and analytics.
“There’s also the ability for buyers to join a ‘special list’, enabling them to receive notifications about off-market properties, or properties before they go on major portals,” Mr Choi said.
“One of the key advantages of Area Specialist compared with other mobile style models is that while each agent has their own logo and colours, we have also achieved a strong focus on a clean,...
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