Google's John Mueller said that using expired domains, and repurposed domains are "SEO-flotsam, index-cruft." John went on to add that search engines have had a lot of practice with dealing with that appropriately."
Flotsam is defined as the wreckage of a ship or its cargo found floating on or washed up by the sea.
This is just a great quote, so I had to share it:
Many expired, repurposed domains are SEO-flotsam, index-cruft, and luckily search engines have had a lot of practice with dealing with that appropriately. Build a new site if you want, don't assume there's old & tasty SEO-juice to lick up just by placing a site on an old domain.
— John Mueller is mostly not here (@JohnMu) December 9, 2022
Yes, John went on to add that you can "build a new site if you want," but he said, "on't assume there's old & tasty SEO-juice to lick up just by placing a site on an old domain."
We wrote about this topic a lot, a lot, Google knows when domain names change ownership and Google can remove or keep any signals it wants from the old domain.
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiVWh0dHBzOi8vd3d3LnNlcm91bmR0YWJsZS5jb20vZ29vZ2xlLWV4cGlyZWQtcmVwdXJwb3NlZC1kb21haW5zLXNlby1mbG90c2FtLTM0NTUwLmh0bWzSAVlodHRwczovL3d3dy5zZXJvdW5kdGFibGUuY29tL2FtcC9nb29nbGUtZXhwaXJlZC1yZXB1cnBvc2VkLWRvbWFpbnMtc2VvLWZsb3RzYW0tMzQ1NTAuaHRtbA?oc=5
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