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Freelancers can quickly make simple websites nowadays. Anyone can use site builders to launch one within hours, but very few actually generate leads and traffic. The reality is that personal websites won’t automatically give you more freelance projects.
Although your freelance business needs a website, haphazardly building it makes you look unprofessional. Slow down and reassess your content. In this article, we’ll discuss the most damaging yet common mistakes that freelancers commit when building their sites.
1. Solely Relying on Generic Template Website Designs
Website builders use templates to make site building simpler. Instead of writing HTML and CSS codes to start a site from scratch, you can just drag and drop page elements into a pre-designed layout. The entire design process won’t take more than a few hours.
With that said, we advise against solely relying on them—especially if you have web design experience. Templates are convenient and accessible. However, your personal website should accurately represent your freelancing business, which you won’t achieve with cheap, generic templates.
The best approach is to use builders wisely. Maximize simple, no-code website builders to start sites with minimal effort, then personalize your overall layout by integrating basic HTML and CSS codes.
2. Overlooking Basic SEO Guidelines
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