Anything can go stale, including evergreen content that's been around for too long without some freshening up.
HOUSTON, TEXAS, UNITED STATES, December 13, 2022 /EINPresswire.com/ -- Time wins against everything. Everything will eventually go stale, whether it's that bag of unopened Lay chips in the pantry or that evergreen PPC ad campaign. Although there isn't a way to regain the fresh taste of a crunchy snack once it's gone stale, there are ways to change up an ad campaign so that it feels new again. Actual SEO Media, Inc. has four ways to freshen any stale pay-per-click campaigns that are sitting around.
What Constitutes an "Evergreen" PPC Campaign?
Pay-per-click (PPC) advertising is an online marketing technique used to draw traffic to websites through paid searches. Each time one of these ads is clicked on, the advertiser has to pay a small fee. It's a way of buying visits to a website rather than earning those visits "organically."
Evergreen PPC ads campaigns are always running because they contain central keywords to a particular brand or business, product, or service. The search demand for these evergreen ads is pretty constant throughout the year (hence the name "evergreen"). While there may be a spike on occasion, only a portion will be caused by the season.
For example, brands or businesses that sell shoes may have a constant demand throughout the year. They may notice a spike around Christmas or when a new school year starts, but people will still search for...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMidGh0dHBzOi8vd3d3LmVpbm5ld3MuY29tL3ByX25ld3MvNjA2MTE2MzIyL2FjdHVhbC1zZW8tbWVkaWEtaW5jLW9uLWhvdy10by1vcHRpbWl6ZS1tb25vdG9ub3VzLWV2ZXJncmVlbi1wcGMtY2FtcGFpZ25z0gF4aHR0cHM6Ly93d3cuZWlubmV3cy5jb20vYW1wL3ByX25ld3MvNjA2MTE2MzIyL2FjdHVhbC1zZW8tbWVkaWEtaW5jLW9uLWhvdy10by1vcHRpbWl6ZS1tb25vdG9ub3VzLWV2ZXJncmVlbi1wcGMtY2FtcGFpZ25z?oc=5
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
