Editor’s note: Go Local Interactive is a digital marketing agency that works with a number of pest control firms. The following is the fourth in the video series “Building a Strong Digital Marketing Strategy.” In this video, John Jordan, co-founder of Go Local Interactive, reviews is SEO and how can it help your business. Below is the transcript from this video.
Building Your Foundation: Hi, this is John Jordan with Go Local Interactive. And today we are going to go through the fourth video in our series dealing with how to build a strong digital marketing program from the foundation up. Today, we’re gonna cover SEO. SEO is one of the most commonly misunderstood aspects of digital marketing primarily because those that practice SEO tend to keep all of their best practices behind a curtain, if you will, and they don’t like to actually disclose what they would refer to as their “secret sauce.” We’re in the business of demystifying digital marketing in general here at Go Local and one of the things I’d like to really help with is to help you better understand what is SEO, exactly how can it help our business, and how do I go about selecting an agency or a staff member that can help with the SEO endeavor.
SEO (Ensuring Crawlability and Readability): SEO starts with crawlability and readability. It’s nothing more than that. You’re trying to increase the likelihood that the search engine can easily crawl, read, and index your website by interpreting all of the information you...
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