Three Things | What I Learned this Year with Taryn Elliott and Ann Caskey - JD Supra

LISI Livestream

Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott, and Legal Writer + Content Editor, Ann Caskey, share three things they learned in 2022, as well as what they are embracing for 2023.

Taryn:

Welcome everyone to this week’s Three Things. I’m Taryn Elliot, the Director of Client Success and Marketing at LISI and I am joined today by Ann Caskey, the Legal Content Writer + Editor at LISI. Welcome, Ann.

Ann:

Hey Taryn, how are you?

Taryn:

I’m good, how are you?

Ann:

Doing fine. Glad to be at the end of the week. Hurrah for the weekend.

Taryn:

Exactly. We’re at the end of the week. We’re getting ready for the weekend, but we are also at the end of the year, which I know we were talking in the green room before, this is a very busy time for everybody, so lots to look forward to, but lots to do.

Ann:

Yes, I know we’ve got a lot going on with holiday decorations, holiday cards at work and at home.

Taryn:

Yes, we do for both us and for our clients. So I will say from a marketing and creative perspective, this is one of my favorite times of year because I enjoy working not just on the LISI holiday card but on our client holiday cards. I know a lot of our team feels that energy around getting to create something a little bit different and a little bit away from all of the normal marketing that we’re...

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