What is Zero Click? And how does it affect businesses and their SEO/PPC strategies?
Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study and how this fits into a growing trend in Google.
Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs.
Zero Clicks for us means there was an initial search and nothing after that. There was no continuation. And we did is we defined a session in a two-minute window. –Marcus Tober, 09:42
The biggest pivot probably in the past decade is that, to your point, someone may click on Google Maps, someone may click on Google Images, but that doesn’t necessarily mean that you’re not reaching the business goal of that user. –Loren Baker, 12:44
As a marketer, we should aim for areas with a hybrid strategy. We need to show up for these transactional commercial searches, even if we know we don’t get to click. We need visibility. We also need to invest in content that might trigger different search results, like, featured snippets, or maybe show up in more visual searches because we have lots of visual content. –Marcus Tober, 19:59
[00:00] – About Marcus.
[04:22] – The difference between enterprise vs. normal marketing solutions.
[08:00] – Is Zero Click negative or positive with planning for SEO?
[08:19] – What triggered the Zero Click study?
[12:12] – Is the call button a Google internal click or a click to the site?
[18:04] – What are the...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiggFodHRwczovL3d3dy5zZWFyY2hlbmdpbmVqb3VybmFsLmNvbS9nb29nbGUtYW5kLXRoZS1yaXNlLW9mLXplcm8tY2xpY2stc2VhcmNoZXMtd2hhdC1kb2VzLWl0LW1lYW4tZm9yLXlvdXItYnVzaW5lc3MtcG9kY2FzdC80NzQyODEv0gEA?oc=5
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
