Want your content to rank higher in search? Looking for a proven strategy to follow?
In this article, you’ll discover how to improve your Google search rank.
Why Do Social Marketers Need SEO?
Instagram, Facebook, TikTok, Twitter, YouTube, and Pinterest all have their own in-platform search tools. If you’re a social marketer, you already know how to make your content discoverable inside social networks with hashtags, keywords, and different post types.
But you still need to be aware of the wider internet. There are several reasons why search engine optimization (SEO) is crucial for all kinds of marketers.
- Organic web traffic. The big challenge of social media is to convert followers into customers. And it’s increasingly difficult to move people from social platforms onto your website. That’s where SEO comes in. It’s a vital source of organic traffic to keep your website numbers high.
- Length of impact. How long does a new post on Instagram get likes and comments? Most social posts will peak in impact in the first 24 hours. But when you create content that’s optimized for search, it has a much longer shelf life.
- Search intent. Social media discovery mainly happens through ads and algorithms. It’s a mysterious process based on what the social networks think people want. But search is different. People type exactly what they’re looking for into Google. Whenever someone visits your site from a search results page, they’re almost automatically a hot lead.
- Data and feedback...
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