The media, academia and business worlds have been swooning over the sophistication of OpenAI LLC’s ChatGPT natural language generator, but content marketers have reasons for concern. That industry thrives on search engine optimization and is hypersensitive to intellectual property issues like plagiarism, particularly since Google LLC has made it clear that it frowns on publishers of stolen and auto-generated content.
Google isn’t saying whether it has cracked the code of how to detect machine-generated text reliably, but a Canadian content marketer thinks he has come pretty close, even if he isn’t exactly sure how the solution he’s selling works.
Originality.ai launched early this month claiming that it can detect content generated by popular natural language processing engines like Generative Pre-trained Transformer-3, GPT-J and GPT-Neo with accuracy rates of well above 90%.
Rescuing the term paper
That could be a big deal for people in the content marketing and academic fields. The prospect that artificial intelligence can soon produce long-form content that rivals the quality of human writers even prompted The Atlantic last week to question recently whether college essays are dead.
“I think there’s a monster wave of AI-generated content coming to universities and they are going to struggle to handle it because it’s not like plagiarism,” said Originality.ai founder Jonathan Gilham.
Content marketers use an assortment of plagiarism checkers to protect themselves from...
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