The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here.
Adding an E, led to the document getting 9-pages bigger, the PDF document is now 176-page PDF from 167-page PDF in July 2022, from 172 pages in 2021 and 175 pages in 2020.
What Changed In The Document
Here is what changed, mostly based on the final page of the revised PDF that documents the changes:
- Double-E-A-T - adding the experience topics to the PDF is the big one (more on "experience" below).
- Google also "broadly refreshed concepts and rating criteria in "Part 1: Page Quality Guideline" to be more explicitly applicable to all types of websites and content creation models.
- Clarified guidance on "Finding Who is Responsible for the Website and Who Created the Content on the Page" for different webpage types.
- Added summary table with the top "Page Quality Considerations" involved in PQ (Page Quality) rating, which carry through to each PQ rating section (Lowest to Highest)
- Refined/expanded guidance on the following core pillars of Page Quality Rating:
- Main Content Quality
- Reputation for Websites and Content Creators
- Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)
- Reordered PQ rating sections from Lowest to Highest; streamlined transitions between these sections; de-duped existing...
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