The X-Robots-Tag can be a powerful addition to your SEO arsenal. Here’s what you need to know to employ this flexible tag to control how your site is crawled and indexed.
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Search engine optimization, in its most basic sense, relies upon one thing above all others: Search engine spiders crawling and indexing your site.
But nearly every website is going to have pages that you don’t want to include in this exploration.
For example, do you really want your privacy policy or internal search pages showing up in Google results?
In a best-case scenario, these are doing nothing to drive traffic to your site actively, and in a worst-case, they could be diverting traffic from more important pages.
Luckily, Google allows webmasters to tell search engine bots what pages and content to crawl and what to ignore. There are several ways to do this, the most common being using a robots.txt file or the meta robots tag.
We have an excellent and detailed explanation of the ins and outs of robots.txt, which you should definitely read.
But in high-level terms, it’s a plain text file that lives in your website’s root and follows the Robots Exclusion Protocol (REP).
Robots.txt provides crawlers with instructions about the site as a whole, while meta robots tags include directions for specific...
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