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Saturday, May 18, 2024

Google Search Updates: 5 ways publishers can safeguard their sites - What's New in Publishing

Last updated Monday, December 19, 2022 15:05 ET , Source: NewsService

Many publishers have apocalyptic tales to tell with regard to Google’s Search Updates, especially those with a heavy dependence on organic search. In this guest feature, Eleven Writing’s Co-Founder Daniel Armstrong explains how to mitigate against such disasters and even prosper when Google updates its algorithm.

Imagine ranking in first position for hundreds of keywords… and then one day your top pages vanish completely from the top 100 results.

This can happen if your website gets ‘hit’ by a Google Search Update.

Read on to see how these updates affect even the biggest online brands and how to safeguard against them.

How Google Updates Can Devastate Your Website

Google’s search algorithm has an estimated 200 ranking factors that harness the latest AI technology. In addition to the broader “Core Updates” that occur two or three times a year, Google also tweaks specific parts of its search algorithm.

This causes massive fluctuations in the search results that can affect every page of your website. Here are all the updates (so far!) in 2022:

  • February 22 – Page Experience Update
  • March 23 – Product Algorithm Update
  • May 22 – Core Algorithm Update
  • July 27 – Product Reviews Update
  • August 25 – Helpful Content Update
  • September 12 – Core Algorithm Update
  • September 20 – Product Review Algorithm Update

(For a complete, updated list, visit here)

The effects of these updates can be devastating for online publishers – big or small.

Following the latest core update, SEO tools...



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