Daily Search Forum Recap: December 21, 2022 - Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google said the December 2022 helpful content update would take longer to roll out. Google drops a hint around an upper limit in word count. Google Business Profile's web search interface now has an add website feature. Google says sitemaps are hints and not orders. Google Ads has a new upcoming policy about promoting content or behavior that may harm users, Googlers, and the ad platform.

Search Engine Roundtable Stories:

• December 2022 Google Helpful Content Update Taking Longer, Said Google
  Google's Search Liason, Danny Sullivan, said that the December 2022 helpful content update would take longer to roll out than originally expected. The update started to roll out on December 5th and was expected to finish earlier this week.
• New Google Ads Policy Disallows Promoting Content That Risks Harming Users, Googlers Or Google Ads
  Google will update its Google Advertising policies to disallow the promotion of content or engaging in behavior that risks harm to Google users, Google employees, or the Google Ads ecosystem. If you do this, Google can restrict or block your ads or suspend your Google Ads account.
• Google PSA: Sitemaps Are Hints, Not Orders
  Gary Illyes from Google said on LinkedIn the other day that sitemaps are hints, not orders. Meaning just because you submit an XML sitemap file to Google, it does not mean Google will...

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