How to Prepare Your Digital Marketing Team For 2023 - Entrepreneur

As the year draws to a close, digital markets are now focusing on how they can deliver gains for their clients in 2023.

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As the shift to digital continues, traditional marketing is increasingly being disrupted by digital marketing. Digital marketing teams are under enormous pressure to manage this transition, seize the opportunities offered by digital marketing and deliver outsized gains. Here are seven tactics for doing that.

Automate to improve workflow efficiency

Improving workflow efficiency is a great way to enhance the client experience, reduce costs of service and improve agency profitability. A decade ago, venture capitalist Marc Andreessen said that "software is eating the world." Today, it is truer to say that artificial intelligence (AI) is eating the world. AI is disrupting industry after industry, and digital marketing is no exception. One easily deployable tool is the use of conversational intelligence to unearth insights from conversations with clients and improve marketing strategies. For instance, conversational intelligence can determine which keywords clients use and shift marketing so that products and scenarios reflect customer language.

SEO remains important

Any marketing expert will tell you that search engine optimization (SEO) has grown beyond the days when all that mattered was sending a site up Google's page ranking. Although rising up Google's page ranking remains important, SEO has...

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