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If you haven’t heard, Looker Studio has replaced the well-known Google Data Studio brand.
While Google Data Studio made reporting easier for many marketers, it certainly had its limitations.
As a brand’s marketing strategy evolves and becomes more complex, so does the sophistication of its reporting needs.
If you’re anything like me, you’re likely tired of spending hours updating the same spreadsheets each month.
Sometimes, more time is spent pulling a report than providing actual insights.
When this happens, we’re doing a disservice by spending more time “doing” and less time actually analyzing the data.
There has to be a better way, right?
This in-depth Looker Studio guide will teach you how to create and customize action-oriented reports based on your own data.
What Happened To Google Data Studio?
Originally introduced in beta mid-2016, Google Data Studio is a free data visualization tool.
Many marketers have used this tool for years to unify and visualize data sets from multiple channels.
But now, you’ll notice that Data Studio is no longer referenced. Where did it go?
Google officially rebranded its Data Studio product to be named Looker Studio in October 2022.
In their official announcement, Google stated:
“We are unifying our business intelligence product family under the...
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