From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive implications for web search, it’s been an interesting year in search and SEO.
We reached out to a number of experts to get their thoughts on how they predict the key events of 2022 will impact 2023, where SEOs should focus their efforts over the coming year, how the tough economic climate is likely to affect SEO (and how businesses should be responding), their most “outside the box” forecast for 2023, and more.
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Google’s Helpful Content Update (HCU) will be the most impactful going into 2023
We asked our experts which of Google’s various updates and developments from 2022 they foresee having the greatest impact in 2023, and the answer was unanimous: the Helpful Content Update (HCU), Google’s latest update aimed at rewarding truly valuable, human-created content.
The HCU initially began rolling out in August and completed its rollout in early September, with another major update making an appearance in the first half of this month. In Google’s words, the HCU is “part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results”. The update goes hand-in-hand with another designed to target spammy content, the Product Reviews Update, which many of our experts also think will be influential in 2023. Here’s what they had...
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