In a recent guide, the UK-based digital marketing firm advises businesses to work with an SEO agency that can prove their results rather than offering empty promises.
Leading SEO expert, Geeky Tech, recently released a guide to finding the right B2B marketing agency for tech businesses. In this guide, the agency advises businesses to look for agencies that can prove their results.
The business explains the point by presenting the company’s own experience with search engine optimisation (SEO) marketing companies.
According to the agency, in its early days, it decided to outsource its SEO services to a vendor. Whilst the decision gave good results initially, a Google update led to a drop in rankings.
In an attempt to find out why this happened, the agency realised that the SEO providers did not know why either, since they too had outsourced the service. No one in this entire chain of outsourced service providers had any idea why the SEO strategy was no longer working, explains the agency.
Geeky Tech cites this incident as the impetus for becoming an expert in the field of search engine optimisation. That, in turn, led the agency to specialise in B2B technology and software businesses.
Leading by example, the agency claims that it has helped businesses see a 580% increase in organic site traffic, for example.
According to the business, a result-based selection can help companies avoid marketing agencies that do not have a deep understanding of the subject or don’t have the...
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