As a small business owner, you know you need an SEO strategy — but you might not know what SEO actually is (or what it can do). That’s OK; it’s normal to feel confused and even intimidated if you’re not a professional marketer.
So, here are the basics: SEO stands for “search engine optimization.” It’s the discipline of making your business more findable online. Searchability is critical no matter what industry you’re in. If your company can’t be found when and where customers are searching, then you’re out of luck.
The Secrets to Successful SEO
Unfortunately, many small business owners assume that developing an SEO strategy requires a lot of time and money. Research from The Manifest reflects this: In 2019, only about one-third of small businesses had SEO strategies.
SEO doesn’t have to break the bank.
Yes, SEO doesn’t have to break the bank — but it does take time for the results to snowball and impact the bottom line, but it doesn’t need to be a huge investment.
Luckily, you can leverage the basics of SEO without earning a marketing certificate or degree. You just have to implement and stick to a few practices. The secret to SEO is consistency, not dollars. Even if a competitor is outranking you for certain keywords on Google, Bing, YouTube, or any other search engine, you can boost your reputation through straightforward techniques.
Here are a few strategies I recommend:
1. Ensure You Have These Three Digital Assets.
Before you can reap the full benefits of SEO, you...
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