HONG KONG, Dec. 23, 2022 /PRNewswire/ -- Affected by the epidemic, many companies and brands have transformed their business from offline physical stores to online businesses. Budgets used for marketing flow from traditional advertisements such as leaflets and public advertising space to digital marketing, such as social media platform advertisements, instant messaging software advertisements and search engine marketing (SEM), among which Google Advertising (Google Ads) and Search Engine Optimization (SEO) are the most familiar one nowadays.
Many of the mentioned businesses or companies are small in scale and even with only one-man operations. It is now not difficult to find a lot of online marketing DIY teaching videos on the video platform. These changes have brought a series of new consumption patterns and expectations in the market. In the past, advertisers tended to hand over the entire monitoring process to the advertising company. As the new generation is more familiar with network applications, many advertisers are looking for marketing services with more autonomy and participation.
Take Google keyword advertising as an example, it is also known as PPC (pay-per-click), in which the SEM price is calculated on a click basis, that is, the advertiser will only be charged after the search engine users have clicked the advertisement. Hello SEO HK, a Hong Kong company specializing in digital marketing and HK SEO, said that many advertisers worry about the final bill under...
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