Google sets new standards for links and content, new functionality emerges in Analytics and Search Console, and new tool Neurons hits the world of CRO.
Welcome to the latest round-up of all things digital. This is where we look at the latest updates in the world of PPC, SEO, Paid Social, Content, Digital PR and International from the last month.
CRO
Ruby Waplington - Junior Front-End Developer
Neurons launch means promising things for conversion rate optimisation
Within the industry, we have recently seen the launch of a new AI tool, called Neurons. Neurons uses AI to predict user responses, attention and behaviour! The AI uses eye tracking and EEG data to predict user behaviour on our clients' sites.
This tool is amazing for CRO and Data Led Design, allowing us to predict where users will look on our designs and optimise them as much as possible before A/B testing. This tool could be useful to other channels too, as it can be used on anything with a visual component to predict what will be the higher performer.
Optimize experiments help Google Analytics data go further
When using data, it is important that we get the best out of this and a recent update talks about getting the most out of Optimize data. Because Optimize is a Google product, it is very connected to GA, and this article shows us how to make custom segments out of Experiment Variations! This is very useful for gathering information about user journeys and behaviour. The downside is it is time-consuming, as a...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiVGh0dHBzOi8vd3d3LmNsaWNrdGhyb3VnaC1tYXJrZXRpbmcuY29tL2Jsb2cvZGlnaXRhbC1tYXJrZXRpbmctdXBkYXRlLWRlY2VtYmVyLTIwMjItMtIBYGh0dHBzOi8vd3d3LmNsaWNrdGhyb3VnaC1tYXJrZXRpbmcuY29tL2Jsb2cvZGlnaXRhbC1tYXJrZXRpbmctdXBkYXRlLWRlY2VtYmVyLTIwMjItMj9oc19hbXA9dHJ1ZQ?oc=5
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