GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what’s shown more relevant. Let’s take a look.
Why we care. First, these new tools attempt to make GA4 tolerable by allowing you to customize your dashboard and properties as close to UA as possible. Though not perfect, this should at least bring a little more familiarity into the mix. Advertisers who have been slow to implement or learn GA4 might find solace in these familiar features.
If you haven’t implemented GA4 yet, this is your sign.
Recreate Universal Analytics audiences in Google Analytics 4
Audiences based on dimensions and metrics that are the same in UA and GA4 can be recreated just as they are. When the audiences use dimensions or metrics that differ between UA and GA4, you can edit the audience definitions in the spreadsheet to use the relevant GA4 dimensions and metrics.
For each audience, the spreadsheet includes information about whether the audience is available for recreation; if it isn’t, the spreadsheet has information about why. Editable audience conditions are included so you can modify them before recreating them.
More information on the Migration tool can be found here.
Personalize the Home page
Keep in mind that when you personalize your homepage, the customization is...
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