Will a newbie chatbot dethrone Google as the world's favourite ... - Exchange4Media

Digital media’s latest sensation ChatGPT is touted as one of the most significant developments in the world of Artificial Intelligence (AI) this year. Developed by OpenAI co-founded by Elon Musk and backed by Microsoft, ChatGPT has emerged as one of the most-used chatbots globally within a month of its launch.

The reason? It can answer general queries, explain codes and scientific concepts, write basic academic essays and even script for romcoms, much more than what Wikipedia or Google Search offer at present.

The hype around ChatGPT has sparked a debate all over the world about whether it would replace Google as our go-to web search platform in the near future.

While such speculations and suggestions appear to be far-fetched, ChatGPT and more evolved versions will surely pose a threat to Google Search business in the long run, tech experts say.

Google’s search business model is based on paid links and links manipulated through search engine marketing (SEM) and search engine optimization (SEO) to appear above.

Smart chatbots like ChatGPT have the potential to prevent many users from using Google Search and clicking on ad links, which generate almost of Alphabet's overall revenue, some tech experts point out.

Google itself is not downplaying the threat. CEO Sundar Pichai is believed to have issued a "code red", directing his staff to develop AI tools that can tackle threats posed by ChatGPT.

e4m reached out to Google to understand their viewpoint and plans. The company’s...

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