FIFA 2022 World Cup was arguably the best-ever tournament in history with a final match between Argentina and France that culminated the essence of the event; spectacular and special. Just like the event itself, Al Rihla, the high-tech ball used during the world cup, was also special. The fact it was made in Sialkot makes the city’s football industry anomalous among other handful manufacturing industries in Pakistan.
The link between the sport and Pakistan has never really transpired beyond being the producer of 70% of footballs in the world. But the fact that the industry in Sialkot has remained competitive, winning bids to be the primary supplier for yet another world cup speaks about country’s economic future and policy in more than one way.
The Connected Ball Technology
In the 54th minute of the Group H match between Portugal and Ghana, something unusual happened. Portugal’s Bruno Fernandes made a cross toward the goal and Cristiano Ronaldo jumped to make contact with the ball.As soon as the ball crossed the goal line, Ronaldo began celebrating it as his goal, claiming that the ball had made the faintest of touches with his head. After multiple replays and eventually, through the technology that the WC 2022 ball was equipped with, the goal was awarded to Fernandes.
The statement released by FIFA in this regard read: “In the match between Portugal and Uruguay, using the Connected Ball Technology housed in adidas’s Al Rihla Official Match Ball, we are able to...
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