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The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates.
You may have heard about “Ancient Apocalypse”, a series in which host Graham Hancock proposes controversial theories about the origins of ancient civilizations.
It spent a week trending in the global top 10 on Netflix, accruing around 24,620,000 watch hours between November 14th and November 20th, 2022.
Netflix lends authority to the show by categorizing it as a “docuseries,” and IMDB classifies it as a “documentary” and “history.”
But online, it’s been shrouded in controversy, and search algorithms might be rewarding good-faith critiques about the show from scientists and educators – as some working archeologists have deemed the show unsubstantiated pseudoscience at best, and dangerous misinformation at worst.
The Society For American Archaeology wrote a letter to Netflix asking it to reclassify and contextualize the show, citing the host’s “aggressive rhetoric,” the show’s “false claims,” and the associations that the theories presented have with “racist, white supremacist ideologies.”
But this is a story about the role SEO plays in the controversy – how scientists and science communicators present their critiques...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMie2h0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL2FuY2llbnQtYXBvY2FseXBzZS1ob3ctc2VvLWlzLWhlbHBpbmctYXJjaGFlb2xvZ2lzdHMtZGVidW5rLWNvbnNwaXJhY3ktdGhlb3JpZXMvNDc0Mjc1L9IBAA?oc=5
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