Daily Search Forum Recap: December 28, 2022 - Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google's helpful content and link spam updates are delayed in finishing due to holidays and safety. Google said links on YouTube videos wouldn't help you with SEO. Google also said building bad links over time will have a lasting effect. I posted a bunch of Bing search user interface tests and features. I also posted a PSA on what passage ranking (aka indexing) is and is not.

Search Engine Roundtable Stories:

• Google Helpful Content Update & Link Spam Update Delayed Rollout Due To Holidays
  Google officially confirmed that the helpful content update needs more time to roll out, but now the link spam update is also past the two-week mark, and it is not done rolling out yet either. John Mueller of Google said these updates may take longer to complete due to the "holidays" and "for safety reasons."
• Google: Building Your Site On Bad Links Over Time Will Have A Lasting Effect
  Google's John Mueller provided some advice on a site that seemed to have been hit due to bad links. He said on Mastodon, "If you've built the foundation of your site on bad links for a longer period of time, that will have a lasting effect even if you suddenly fix some things."
• Google: Links On YouTube Won't Help Your Google Rankings & SEO
  An SEO asked if links on YouTube videos will help with your Google SEO. Then someone said that it would help get...

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