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If there is one thing in the world of SEO that every SEO professional wants to see, it’s the ability for Google to crawl and index their site quickly.
Indexing is important. It fulfills many initial steps to a successful SEO strategy, including making sure your pages appear on Google search results.
But, that’s only part of the story.
Indexing is but one step in a full series of steps that are required for an effective SEO strategy.
These steps include the following, and they can be boiled down into around three steps total for the entire process:
- Crawling.
- Indexing.
- Ranking.
Although it can be boiled down that far, these are not necessarily the only steps that Google uses. The actual process is much more complicated.
If you’re confused, let’s look at a few definitions of these terms first.
Why definitions?
They are important because if you don’t know what these terms mean, you might run the risk of using them interchangeably – which is the wrong approach to take, especially when you are communicating what you do to clients and stakeholders.
What Is Crawling, Indexing, And Ranking, Anyway?
Quite...
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