Regular site cleanups keep your website humming and your customers happy.
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It seems that as your business grows, so does your website. Of course, this growth is generally a good sign for your company and bottom line. But as your site admins do their best to keep pace, and those blogs, contact forms and product landing pages start to pile up, things can get messy.
With hundreds or more pages to manage — and constantly changing algorithms and content trends to contend with — SEO issues can mount up. From dead links and oversized images to the gradual loss of content optimization, such problems often combine to slow loading speeds and hurt user experience. Ultimately, this can bump up bounce rates and make it much harder to turn prospects into buyers.
If your website has grown out of control, an SEO content cleanup may be the answer. Done carefully, a thorough step-by-step cleanup can help bring order to the chaos, improve site speeds, and return your website to its former glory, complete with the UX and performance needed to magnetize your brand and attract more customers.
Following a few basic cleanup steps can help get your website running in the right direction:
Declutter your website structure
How your site structure is organized matters a lot when it comes to improving your ranking in Google and optimizing customer engagement with your brand. By removing needless clutter and cleaning up critical structural...
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