If you're a real estate professional, you know how important it is to maintain an attractive real estate website. A good real estate blog, for example, helps establish you as a trusted authority and provides support for your marketing efforts in attracting new clients. In the end, the better content you have available on your website, the better chances you'll have of seeing your real estate business grow. Boost your results with Google Trends.
This effectively means that content marketing is often the most important aspect of your online presence. If you're looking for valuable tools for your content marketing, Google Trends may be the answer. This free tool can be leveraged to identify topics that your target audience is interested in, helping you fine-tune your content to match those interests. Here's what you should know about how to use Google Trends for your real estate website.
What is Google Trends?
A web-based tool created by Google, the eponymous Google Trends offers insights on search trends by Google users. It's possible to use the tool to reveal what users are searching for, when they conduct those searches, and how the historical popularity of specific keywords has changed over long periods of time. Additionally, Google Trends offers you the capability of finding new keywords that you can then apply to your own content marketing strategies as well.
What Makes Google Trends Such a Useful Tool?
One of the most useful ways that Google Trends can help you...
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