Digital marketing might only have been around for as long as the internet, but marketing in various forms has arguably existed for as long as humans could trade, barter, and sell. Posters and billboards first appeared over 150 years ago, as businesses tried to showcase their products, but fast forward to 2022, and marketing methods have been somewhat updated for the digital highway.
For the travel industry, this means employing data insights to better understand traveler demands and seasonal trends—and empowering businesses to make more strategic decisions as a result.
Google is now synonymous with ‘the internet’ for many people and is used for roughly 9 billion searches per day. The search engine tool is simultaneously a marketer’s biggest friend and wiliest foe when it comes to understanding and reaching a potential customer. Google might be the most popular search engine for consumers, but this makes its coveted top spot a nightmare hike for any marketer or business to reach.
However, humans have historically used tools to their advantage, and Google is no exception. Savvy marketers can utilize the search engine by combining its analytical functions with their own ability to interpret local and global contexts. This enables them to maximize their ability to reach customers at every stage of their digital consumer journey.
How so? Let’s explore three simple but valuable data-driven steps to customize offers and add value based on travelers’ interests and needs.
Step 1:...
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