SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
As 2022 proved once again, SEO is never boring.
Was 2022 the year of AI – or perhaps the official dawning of the age of AI? For the last month, it’s been hard not to read about or avoid the temptation to spend hours playing with ChatGPT.
We also had our usual share of algorithm updates, new tools and features, acquisitions, and plenty more changes.
One constant through it all? For 16 years, Search Engine Land has covered all the biggest stories, just as we did again in 2022.
Here’s our look back at the biggest SEO news of 2022 – from Google and other search engines, tool providers and the community.
Google news
Google Search Essentials and more documentation changes
Google did a major refresh of its 20-year-old Webmaster Guidelines and also renamed it to Google Search Essentials. The updated guidelines were streamlined, simplified, and updated “to ensure people have clear guidance for how to build sites that serve people well.”
While Search Essentials was the biggest of Google’s documentation updates in 2022, there were plenty more.
Google updated several Feature Guides help documents:
- Article (author markup best practices)
- Learning video
- Recipe (specific times)
Google also:
- Updated its review guidelines to say discouraging negative or selectively soliciting positive reviews is not allowed and prohibit incentivizing customers to...
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