SEO can be a difficult field to understand, but it’s essential for any business that wants to improve its website visibility. In this article, we’ll walk you through the basics of setting up your first SEO campaign. We’ll cover everything from keyword research to on-page optimisation. By following these steps, you’ll be well on your way to improving your website’s ranking in the search engines.
What Is SEO, And Why Is It Important?
So what is SEO? SEO is search engine optimisation, and it is a long-term marketing strategy employed to improve a website’s visibility in organic search results in Google and other search engines.
As reported by Digital Authority Partners, SEO helps determine how visible a website will be in search engine result pages (SERPs). A website that is optimised for SEO will appear higher in SERPs than a website that is not.
SEO is also important because it attracts more visitors to your website from search engines. When a website is optimised for SEO, it will appear higher in SERPs and therefore be more likely to be clicked on by users. It’s important to note that SEO is not a one-time effort; it’s an ongoing process that should be continually worked on in order to maintain and improve a website’s ranking.
Here are our top tips to get started with your first SEO campaign today.
Analyse Your Current Website
The first step in any SEO campaign is to analyse your current website. You’ll want to take a look at your website’s traffic, backlinks, and keyword...
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