Tuesday, December 5, 2023

How to Prepare for the Declining Power of Link Building in SEO - ReadWrite

Last updated Thursday, December 29, 2022 22:05 ET , Source: NewsService

SEO is not what it used to be.

Search engines are changing faster than they have in the last decade, thanks in part to the help of artificial intelligence tools like OpenAI’s GPT-3.

The unfortunate aspect of these new tools is that they are further proliferating the overabundance of content and link building spam on the web.

And while link building remains a highly-correlated Google ranking factor, its significance among hundreds of other ranking factors continues to wane.

It’s the perfect toe-to-toe match: AI content vs. AI search engines that understand natural language processing.

As a weighted algorithm, many other factors are included in both technical and content-based SEO.

As link building wanes, what other factors will remain or emerge as important focal points of your own SEO strategy?

In this article, we’ll look at what link building is and why its power is fading away before exploring alternative tactics you can use to increase your website authority and boost your organic traffic.

We’ll also provide some tips on how best to implement these strategies so that you can start seeing results right away.

What is Link Building in Search Engine Optimization?

Link building for SEO can be defined as the process of exchange or acquisition of links from external sources to your own website.

It seeks to build relationships with other websites and businesses, thus increasing your visibility on the web and improving your overall internet presence.

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