If you’re in the lodging industry, you’re well aware that hotel occupancy and average daily rates (ADRs) have been rising throughout 2022. What’s more, similar growth projections are anticipated for 2023 – with the caveat of economic forecast adjustments projected by Smith Travel Research (STR).
As you’re planning 2023, you want to leverage search and digital marketing trends critical to hotels. Begin by building on the latest new Google shared throughout 2022:
- Search algorithm updates: Google places improved discoverability at its core.
- Helpful Content Update (HCU): Google continues to home in on people-first content, rewarding those content pieces solving for customer problems with authentic expertise.
- Omnichannel experience: A consistent and user-friendly experience across all devices, particularly for travelers planning on-the-go or last minute.
Google is still a key channel serving your guests
Looking at these critical search marketing trends, it is evident that Google wants brands to put users front and center. Google rewards content that is relevant and helpful to the query at the right time while providing a quality experience. Let’s see how this promises to manifest in the year to come.
Key trends impacting hotel search in 2023
- Multisearch - Users search across different asset types. Consumers typically spend more than 82% of their time on discovery, leveraging images, videos, text, etc., to get to their answers. Multisearch now allows consumers to take...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiM2h0dHBzOi8vd3d3Lmhvc3BpdGFsaXR5bmV0Lm9yZy9vcGluaW9uLzQxMTQyMTkuaHRtbNIBAA?oc=5
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
