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Tuesday, January 31, 2023

Top 10 SEO expert columns of 2022 on Search Engine Land - Search Engine Land

Last updated Friday, December 30, 2022 07:05 ET , Source: NewsService

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape.

That’s why one of my top priorities this year was to help relaunch the Search Engine Land Subject Matter Expert program, which had been on pause for the most part for the past few years.

Below you’ll find links to the 10 most-read, must-read Search Engine Land SEO columns of 2022 that were contributed by our fantastic group of Subject Matter Experts.

I have to give some recognition to Olaf Kopp, who authored three of the 10 most popular SEO columns of the year. Amazing!

Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find. (By Olaf Kopp. Published July 18.)

Google has reframed its definition of YMYL, revamped its definition of low-quality pages and more. Here are the details. (By Lily Ray. Published July 28.)

Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage. (By Jon Clark. Published Oct. 3.)

Is MUM Google’s next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO. (By Olaf Kopp. Published April 15.)

Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search. (By ...



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